What is mobile coupon
and promotion?
How do mobile
or wireless coupons compare to print coupon?
After
creating my mobile sales promotion or coupon, what actions do I need to take in
order to get a successful redemption?
I forgot my password, how
do I get it back?
How do I create a mobile coupon
or sales promotion?
How does Text2store deliver my
coupons and promotions to consumers?
How can I identify shoppers
sent from Text2store at my store(s)?
How can I track redemption
of actual people who came to my store or website?
How can I tell if my coupons
and promotions are performing well?
How can I target a specific
audience?
Can I create and promote
multiple campaigns?
How many times do you send
my sales offering or coupons to a person’s mobile phone?
Is this not considered spamming?
I received an e-mail that
my published promotion has not been approved. What do I do next?
How does Text2store charge advertisers
for their coupons and promotions?
Why does CPT work better than CPC?
Is Text2store right for
my business?
What about users' privacy?
What are your
audience demographics?
What forms of payment does Text2store
accept?
How do you prevent fraud?
What is mobile coupon
and promotion?
Mobile coupon and promotion is part of marketing through the mobile channel. It
consists of unique mix of technologies that enable product information and services
to be delivered wirelessly to anyone anywhere. According to Yankee Group, there
are over 192 Million people in the U.S who has a cell phone and 95.1 Million of
these cell phone owners are considered active text messengers. Over 12.5 billion
text messages were sent in the U.S during the month of June 2006, up 71% from 7.3
billion messages in June 2005 (Source E-marketer). Also according to Yankee Group
2006 report, 42% of mobile consumers are open to mobile advertising if it is relevant,
if they asked for it or if they will get coupons or free services. Your customers
are mobile, shouldn’t your offers be?
How do mobile
or wireless coupons compare to print coupon?
Mobile coupons and promotions are cheaper to produce and distribute than a paper
coupon drop in newspapers and mobile coupons are not as prone to fraud or unauthorized
reproduction (since cell phone numbers are used to ID customers in some cases at
redemption). Traditional coupons are not targeted, costly to produce and mail, consumers
are inundated by paper and many cost more on a cost-per-acquisition basis. Additionally,
mobile coupons produce a significantly higher redemption
rate than print coupon. Marketers distributed 323 billion coupons in 2005, up 10%;
consumers redeemed 3 billion, 0.93% redemption rate, per coupon.
After
creating my mobile sales promotion or coupon, what actions do I need to take in
order to get a successful redemption?
For a successful redemption of your mobile offering or coupon, we ask you to inform
all store(s) listed in our system about our service. Proper training of store personnel
is important. If your offering is for an online store, make sure the webpage or
checkout cart to input coupon code is visible and easily accessible.
I forgot my password, how
do I get it back?
To simply recover your password, just go to the merchant page and click on the link
on the upper right hand corner that states” forget your password click here”
How do I create a mobile coupon
or sales promotion?
To create a mobile coupon or promotion is very simple. Simply sign up if you are
new to our website by clicking on merchants link or log back into your account (if
already signed up) on our website. You can create real time mobile coupons on our
mobile promotion and coupon creation system. It is simple to do. Just include your
coupon or sales promotion information in the boxes and hit save. Or to publish right
away hit the publish button.
How does Text2store deliver my
coupons and promotions to consumers?
Text2store.com has pioneered an advertising model in which opt-in users receive
our advertisers' coupons and promotions based on their needs and preferences via
sms or text messaging. Our users are knowledgeable and only request deals for specific
products or services. They don’t have time looking for deals from one website to
another, store to store or even clip coupons. They are very specific on what they
want and always on the go. Our system connects merchants to qualified and highly
motivated shoppers via sms. We deliver your deals to shoppers at the very time they
are looking for it.
How can I identify shoppers
sent from Text2store at my store(s)?
When our users come in into your website or store, they may show the promotion or
coupon on their cell phone to your clerk. You can ID users by asking for one of
the following:
-
If your promotion/coupon has a promo code, ask for the promo code.
-
Or ask to see the deal on their cell phone number
-
May ask for their cell phone number
How can I track redemption
of actual people who came to my store or website?
Businesses can track redemption as they see fit without any extra software to buy
or new expenditures. The following are simple ways to do so:
-
One option is to write down coupon codes on receipts or coupon logs. Similarly,
codes can be entered in a coupon or notes field in your point of sale equipment.
-
You may have copies of the actual printed version of the coupon and may just attach
them to a receipt or file them to reflect the rate of redemption.
-
You can also download and compare the business and activity report available from
our website to the redemption record you collected in your store(s) or website.
Website owners can also create a unique coupon or promo code. This will also help
to track redemption.
-
Your business may choose not to track the redemption at all.
How can I tell if my coupons
and promotions are performing well?
The great thing about Text2store is that we provide detailed business analytic reports
that help businesses to see which promotion is performing best. For each campaign,
we provide data and graphs of subscribers who received your coupons and offerings.
You can view activity reports by zip code, phone are code numbers, categories and
other potentially valuable information that will help your business tremendously.
We plan to add much more in-depth reporting in the future. Your suggestions are
also welcomed. Please contact us on our contact us page for any suggestions.
How can I target a specific
audience?
In addition to Text2store built-in interest targeting, you can target your campaigns
using our location based system (LBS). That means you can target your campaigns
nationwide, region, state, city and even zip codes around your store location. We
provide targeted activity reports by zip code and area code phone numbers specific
to your targeting options.
Can I create and promote
multiple campaigns?
Yes, there is no limit to the number of campaign offers you can create to promote.
Your different promotions may be in the same or different category or subcategory
can be targeted to a different store location or website as well. The content of
your coupon’s sales blurb may be different.
How many times do you send
my sales offering or coupons to a person’s mobile phone?
Text2store prevent more than one of a promotion or coupon from being sent to a phone.
Targeted coupons and promotions are only sent to shoppers who match our request
criteria, asked for a specific item and opted-in to receiving deal information from
us. Our location based technology ensures that we only provide timely and tangible
deal information to shoppers based on their targeted area.
Is this not considered spamming?
Not at all. Shoppers or consumers opted-in to receiving
tangible sales deal, coupon or promotions from us. We only send your information
once to any shopper and not more. Infact our subscribers using our ‘User Controlled
Technology’ control all aspect of the receiving of promotions/coupons. Shoppers
set how often they get a sales deal, which day of the week and even at what time.
I received an e-mail that my published promotion has not been approved. What do
I do next?
Text2store Quality Assurance Department hand approves and quality checks all promotions
and coupons before releasing them to our subscribers. Within 24 hours, we review
and approve your promotions/coupons. If we cannot approve your coupon/promotion,
we will notify you by email. Please review our editorial guidelines by clicking
on this link Merchant Editorial Guidelines
You can change your promotion/coupon to comply with our standards by modifying it.
To modify or clarify your coupon/promotion:
-
Sign in to your merchant account.
-
On the manage your promotion page, click the "Edit
button" on the left corner of the page.
-
Locate your promotion or coupon, and make changes to the sales blurb and or details.
-
Click the Publish Button once all changes have been made.
Once modified, your campaign will be sent to our Quality Assurance Department automatically.
They will again review it to see if it qualifies for approval
How does Text2store charge advertisers
for their coupons and promotions?
Our unique model is called cost per text (CPT). Advertiser’s coupons and promotions
are sent wirelessly to our subscriber’s cell or mobile phones. Advertisers only
pay for on-the-go consumers who we send (sms) text message or e-mail coupon/promotions
to. Every time we deliver your coupon or promotion to shoppers, the CPT charge is
deducted from the advertisers account balance. We also have cost per click on our
website to directly refer shoppers who visit our website to advertiser’s website.
Why does CPT work better than CPC?
CPC or PPC models depend on shoppers viewing search lists or ads and clicking through
to web sites that may turn out to be what they are looking for-or not. Text2store
gives shoppers a better shopping experience. We deliver advertisers' coupons and
tangible promotions (excellent incentive) at the very time shoppers are looking
for a product or service; they don't have to wade through search clutter. Because
our CPT model costs less than other's CPC or PPC models, increased traffic to your
store or website becomes more affordable. Our CPT model provides a higher redemption
rate.
Is Text2store right for
my business?
Text2store is an effective and highly targeted way to reach a large enthusiastic
audience. Shoppers who would like to receive their coupons and sales deals via their
cell or mobile phones. These consumers are highly motivated by deals and savings
on items they purchase. Your customers won’t have to worry about clipping and remembering
to bring paper coupons. With mobile coupons, your customers will have your coupon
right on their mobile phone that can be redeemed in your store or website. It’s
more effective than hoping your coupon will be seen and clipped using traditional
marketing methods. Influence buying behavior by reaching customers with targeted
real-time marketing offers. Build customer and brand loyalty by offering value-added
services your competition wish they had. No new equipment or software, zero upfront
cost and very affordable. Only pay for results.
What about users' privacy?
We do not identify or track personal or unique information about our users. Text2store
simply tracks anonymous user data. You can read our full
privacy statement here.
What are your
audience demographics?
Text2store users are in variety of age ranges both females and males. Thirty-nine
percent (39%) of all sms text messengers are adults 35 plus who are typical high
value retail customers. Forty-one percent (41%) of U.S mobile phone subscribers
who subscribe to text messaging services have annual income at or above $75,000.00.
According to Promotion Marketing Association, 76% of U.S population will readily
use valuable coupons.
What forms of payment does Text2store
accept?
We accept credit and debit cards, bank and wire transfers. Payment by credit cards
is the quickest way to get your campaigns started. Others may take longer time.
How do you prevent fraud?
Our mobile coupons and promotions system is designed with an SSL secure socket.
We validate every mobile or cell phones before we send them any information. We
also encrypt all information on our system to prevent any fraud. No other person
or business can access your account.